Online Fundraising Tips
Useful Tips to consider
Social Media and Fundraising
The internet and social media have transformed the ways in which people donate to charities.
One of the best ways to tell people about your event, and raise money and awareness, for Friends of Saint Lucia is social media. You can also use it to enlist helpers when you are doing an event. Sharing updates and pictures about your event, your training or how much money you’ve raised is a great way to get the message out to more supporters. Top Tip: Find other people who share the cause that you do. Ask for their support.
Some Tip Top Tips for Social Media
Imagine a world without sharing. It would surely not be as lively and even worth living! We already share just about everything so why not share your fundraising stories? There are many good things that can result because of it.
- Always be thankful for the time and money people give. No matter how much. Every Penny Matter. We mean that.
- Be responsible and only post appropriate content in line with Friends of Saint Lucia values. We are not a political organisation and are not affiliated with any. Therefore, we would please ask that you kindly refrain from posting political opinions and propaganda alongside Friends of Saint Lucia related content.
- Use the platforms that you feel comfortable with although especially Facebook and Twitter and Instagram. YouTube and LinkedIn are great for video and corporate focused content.
- If you’re looking for an easy way to create professional looking posters, Instagram post and more, we would certainly recommend www.canva.com. We use them. You can do a lot there for free.
- The best time to ask people to donate is in the evening. As well as just after payday!
- Get friends to share your posts. Also enlist people who share the same cause that you do
- And a last tip, again, always be thankful for the time and money people give. No matter how much. Every Penny Matter. We mean that.
Tips For Facebook Fundraising
- Firstly, always tag us in your posts! This way we can see them. Our handle is @friendsofstlucia
- Share with your inner circle first. Acquaintances are much more likely to donate if they see that you’ve already received donations from other people.
- Make your fundraiser visually appealing. People are drawn to catchy titles and vibrant images, so start by brainstorming a fundraiser title and adding compelling images and videos to your story.
- Create a Facebook page, or leverage an existing one. Start by creating a unique Facebook page URL by defining it in the page settings.
- Invite your Facebook friends to like and follow your page. Once you complete your page and write a post or two to set the tone, invite your Facebook friends to like and follow it.
- Connect with similar pages. Facebook is full of like-minded people who have created pages for causes similar to yours. Connecting with them can help you build a supportive online community and bring in more donations.
- Add your fundraiser link to all posts. Simply copy and paste the link to your fundraiser in the status box. When people click the link in your post, they’ll be taken directly to your fundraiser.
- We must repeat, be thankful. A powerful way to thank and recognise donors is to tag them in your Facebook posts. Not only will they feel special, but this can lead to increased donor retention. Thank donors by tagging them.
Tips For Instagram Fundraising
- Firstly, always tag us in your posts! This way we can see them. Our handle is @friendsofstlucia
- Photo or video is a must, remember Instagram is a visual platform.
- Use Instagram Stories to post instant content about your training or events. Keep your followers with what you’re doing! Keep them anticipating.
- Use hashtags to get connected.
- You may want to kake your Instagram public.
- Start posting early and post regularly.
- Always link back to us @friendsofstlucia. Seize every opportunity to share a link with us and include a link to your fundraising page in social posts or emails.
Tips For Twitter Fundraising
- Firstly, always tag us in your Twitts! This way we can see them. Our handle is @friendsofstlu
- Add a photo! Tweets with images get 150% more retweets than those without.
- Retweet or like other people's tweets about the event. They may return the favour!
- Make it easy. Tweet your direct followers page link so it’s easy for your followers to click and donate!
- Celebs are people too. Send tweets to public figures asking for help spreading the word or even for a donation. It never hurts to ask, and if all you get is a retweet, that’s thousands if not millions of people who will see your link and possibly donate!
- State Your Purpose and Your Request Clearly. This helps get your twit in Twittersphere.
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